Who needs a DBA
- An LLC that sells under a brand that isn't its exact legal name. "Brisa Clean Co LLC" operating as "Brisa Cleaning" needs one.
- A sole proprietor who uses any name other than their own legal name.
You don't need one if you only use the LLC's full legal name, including the "LLC".
How to register a fictitious name in Florida
- Search Sunbiz to see if the name is already registered as a fictitious name.
- Advertise the name at least once in a newspaper in the county of your principal place of business. The state doesn't ask for proof, but the law requires the notice.
- File the registration online and pay $50.
The registration is valid for five years and expires on December 31 of the fifth year. Renewal costs $50.
What a DBA does not do
- It does not create a company or limit your liability. For that you need an LLC.
- It does not give you exclusive rights to the name. Two businesses can register similar fictitious names.
LLC plus DBA
A common setup: one LLC with a legal name, plus one or more DBAs for different brands. It's cheaper than forming a new LLC for each brand, but all brands share the same liability.
Frequently asked questions
How much is a DBA in Florida?
$50 to register and $50 to renew every five years.
Is a DBA the same as an LLC?
No. A DBA is only a registered trade name. An LLC is a legal entity that separates your personal assets from the business.
Do I have to publish my DBA in a newspaper?
Yes. Florida law requires advertising the name once in a newspaper in your county, although proof is not filed with the state.
This page is general information, not legal or tax advice. For your specific situation, talk to a licensed attorney or CPA.